The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today's logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions, displaying responsive websites.
Often logos end up suffering within responsive website design. Many have not been... Read More
Galileo knew it. Every ancient culture that left traces of knowledge in their art knew it. Basic shapes compose the fundamental geometry of the universe. We can take credit for a lot of things, but human beings did not invent geometric shapes. We discovered them through the observation of nature. Understanding basic shapes and their functions have taught us to mark time and space in a variety... Read More
There are only a handful of fundamental patterns that create all of the natural diversity around us. Nature’s patterns perform three basic tasks that get the work of the universe done by moving, storing and connecting energy.
Nature communicates within an interconnected and intricate system of checks and balances to weave patterns and processes together for perfect and purposeful... Read More
No designer creates wow work 100% of the time. There’s no question that creating good design takes significant exertion, but generating the wow factor in your work can also be fairly effortless. Many designers follow their intuition during the creative process and incorporate universal symbols and metaphors simply because it “feels right.” Intuition — accessible to all people and most... Read More
According to Brandweek, “brands are the express checkout for people living their lives at ever increasing speed. This article shows you how, and why, to add “app”-like icons to your sites for several mobile and desktop browser displays, to clearly and elegantly identify your site with an icon that stands out from the crowd.
When I was a lad growing up in rural America, we only got four... Read More
This has been an interesting week for the web design community, to say the least. The W3C revealed a new HTML5 logo to help designers and developers ‘tell the world' that they’re using HTML5. The logo was designed by Ocupop design agency, and it's licensed under Creative Commons Attribution 3.0, a permissive license that allows 'remixing' of the licensed work.
The logo has been made... Read More
A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.
Edward Tufte once said: "Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard." Although there's... Read More
Logo design has been a controversial subject in the design press lately. One branding professional recently claimed that logo design is not that hard to do and another said that logos are dead; some rebutted while others concurred. Why all the fuss?
We live in a Brand Era, where branding is in, and for some, aspiring to the Paul Rand style of logo craftsmanship is about as hip and... Read More
It's always nice to go to a bookstore, grab a book of logo designs, sit down, inhale that new-book smell and absorb the goodness. But knowing where all of these designs, fonts and creative elements have come from is also good. In this article, we look at modern art movements and a series of diverse logos inspired by those movements. You may be surprised by how easily these colors, shapes and... Read More
