Every designer has their favorite prototyping tools. However, when it comes to UX wireframing and prototyping, there is often more than one tool involved. Sooner or later, you find yourself switching from one tool to another to cherry-pick the best ones among them.
Adobe announced Project Comet in October last year to provide a fast and efficient all-in-one solution. A few months ago,... Read More
According to Colour Blind Awareness 4.5% of the population are color-blind. If your audience is mostly male this increases to 8%. Designing for color-blind people can be easily forgotten because most designers aren't color-blind. In this article I provide 13 tips to improve the experience for color-blind people – something which can often benefit people with normal vision too.
There are... Read More
When launching an app, you need to spend a lot of time and resources to attract users. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. But when people finally download an app, they sometimes feel abandoned. You must clearly show users why they need your app.
Studies reveal that 90% of all... Read More
A large metropolitan underground train network might as well be a teleportation device: People don’t care how it gets them from A to B, just that it does. In London, Paris and Moscow, the map of the metro does not show surface geography, because there is not much empty space on the sheet.
Designing a city’s metro map is quite a challenging task, even when there is just one line. Last... Read More
Design patterns often have a bad reputation. They are often considered to be quick, lazy, off-the-shelf solutions that are applied blindly without consideration of the context of a problem. Solutions such as the almighty off-canvas navigation, the floating label pattern or carousels for featured products are some of the prominent ones.
This article isn’t about these patterns, though. This... Read More
Years ago, a kid was trying to fashion a bow by cutting a twig with a knife. Upon seeing this struggle, his grandfather handed him a saw, saying, “Always use the right tool for the job!” As the kid in the story, I learned a valuable lesson in craftsmanship: When you’re picking a tool to solve a problem, there are many good tools, but some are better suited to the task than others!
In... Read More
Real-time technology delivers information to your users as it happens. But how does it help improve your product and align with your customers' expectations?
Only a few years ago words like WebSockets, low latency and real-time functionality were at the forefront of bleeding-edge development. Fast-forward a couple of years and this technology has become an integral part of many of our... Read More
Our objects are becoming increasingly connected. My watch is connected to my phone, which is connected to the speaker in my living room, which I can also connect (or not) to the speaker in my bedroom. When I go out to dinner with friends, we have to make a concerted effort to keep our handheld and wearable devices silenced or otherwise placed “in the background” of our social experience, so... Read More
What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile.
Pagination is still... Read More
