Christian Holst Christian Holst is the co-founder of Baymard Institute where he writes bi-weekly articles with their research findings on web usability and e-commerce optimization. He’s also the author of the E-Commerce Checkout Usability and Mobile E-Commerce Usability research reports.
Are home page carousels actually helpful to users? Or are they simply popular because they are an easy tool for solving internal discussions in large organizations about who gets to put their banner on the home page?
The short answer is that home page carousels can work, but in practice the vast majority of implementations perform poorly with end users. Read More
What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile.
Pagination is still... Read More
The responsive design revolution is truly upon us (if it hasn’t already happened!), and even though e-commerce websites haven’t picked up responsive design quite as aggressively as in other industries, it’s becoming increasingly popular.
So far, most of the responsive design thinking has revolved around covering the range of experiences from mobile to desktop. Yet little attention has... Read More
