Jon Tarr Jon is the Creative Director at Activate Design; a graphic design and web development agency based in New Zealand. He is involved in a wide variety of design projects with a particular interest in branding.
The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today's logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions, displaying responsive websites.
Often logos end up suffering within responsive website design. Many have not been... Read More
