More and more of our experience online is personalized. Search engines, news outlets and social media sites have become quite smart at giving us what we want. Perhaps Ali, one of the hundreds of people I've interviewed about our emotional attachment to technology, put it best: "Netflix's recommendations have become so right for me that even though I know it's an algorithm, it feels like a... Read More
Of the many factors that must be considered in Web design, emotional interaction is an important, but frequently neglected, component. In the real world, we experience the sensual interaction of design all the time.
Reflect for a moment on the emotional engagement of slipping behind the wheel of a powerful luxury car: the welcoming embrace of the driving seat, the tactile experience of... Read More
Today we'll have a look at a few projects in which the consistent use of the well-known term "emotional design" can result in a great personality. Positive attitude often leads to people sharing and even advocating for your product with their peers.
Positive emotions instill positive memories and make users want to interact with your product in the future. There’s also an additional... Read More
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency.
We were so busy trying to adapt to the World Wide Web as a new medium that we lost... Read More
What is it that makes us loyal fans of the websites and apps we love? When we sat down to answer this question for ourselves, we found that the websites and apps we truly love have one thing in common: soul.
They’re humanized. They have emotional intelligence designed into the user experience. And this emotional intelligence is crafted through thoughtful interaction design and feedback... Read More
We are very happy to present a sample chapter by Aarron Walter from the upcoming printed Smashing Book #3. In this chapter, Aarron explains how sharing our personalities can help us create lasting relationships with users, and how it can improve the bottom line of our business. The sample is also available for free download in PDF, EPUB and MobiPocket.—Editorial Team
Redesigning a... Read More
Before the very first page of a book has been read, you've already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment.
In this brief second there is a dialogue between the reader and the... Read More
Just how we are constantly trying to fit in with a certain crowd or to be seen in a certain way by our peers in real life, we are doing the same in our digital lives. And by digital lives I mean our social media profiles. If you come to think about it, our online profiles are a lot more than just an extension to our real lives.
I truly believe that in the online world, we are given a lot... Read More
Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an equally complex emotional connection. It must affect the user in mind, body... Read More
