In the wonderful world of millions of mobile apps, many users suffer from ADD (app deluge disorder), and no aphorism looms larger for developers than “You only get one chance to make a first impression.” Once a large group of people are downloading your app, you’ve already won half the battle and have accomplished your primary goal. Now, keeping them engaged post-download is your next one.... Read More
The web is growing up. We are building applications that work entirely in the browser. They are responsive; they have tons of features and work under many devices. We enjoy providing high-quality code that is well structured and tested.
But what matters in the end is the impact for clients. Are they getting more products sold or are there more visitors for their campaign sites? The final... Read More
Responsive web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices. In the early days of responsive web design, creating breakpoints in CSS for particular screen sizes was common, like 320 pixels for iPhone and 768 pixels for iPad, and then we tested and monitored those... Read More
Mobile first! Responsive design! You’ve heard all of the buzzwords and catchphrases. Countless helpful and not-so-helpful articles proclaim the rise of mobile, but what practical steps can you take to make your brand more approachable for mobile users?
When arguing a case to make a website mobile-friendly, abundant evidence exists to present to the business owner, such as the Pew... Read More
Information about customers has never been available on the scale it is today. Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them.
As a developer, business owner or marketer, you need to know how to gather data... Read More
Whoever works with analytics on a day-to-to-day basis knows how important it is to have a continuity with the data. Any slip might be fatal: data can disappear, trends misunderstood and jobs lost. Losing data can have long-lasting consequences, as very often it isn't possible to reprocess the data—so what is lost cannot be recovered.
For this reason, it is essential to have a place... Read More
Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics.
In May 2007 the application was heavily edited, developed and released; the... Read More
Google AdSense is the easiest and quickest way to make your website, of any size, profitable. Sign-up, generate your ads and copy & paste the code into your web page, and...well, that’s it really. You are earning money. It works by by reading keywords from your content, and then displays content related text and image ads, thus enabling ads specifically targeted to your site and readers.
... Read More
Google AdSense is a simple and low-risk way for publishers to quickly monetize their content. The pay-per-click ad system has created an opportunity for anyone to instantly have advertising on their website, without the hassle of having to actively sell ad space. AdSense makes up a good portion of the advertising revenue for many websites, and other websites may use AdSense to earn the bulk of... Read More
