When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.
We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot... Read More
If you're a developer, you know how hard funding and traction are to come by. Most software startups try crowdfunding and fail — they're doing it wrong! To crowdfund your app, and supercharge your business, let's look at what works, what doesn't, and get started right!
It's no secret that the crowdfunding industry is booming. It seems like every day you hear about an exciting new startup... Read More
Slowly but surely, the official app stores of iTunes, Google Play and Windows Phone Marketplace have transformed into a digital battlefield. App developers have to fight for recognition or otherwise be drowned in an ocean of competing mobile applications.
App store optimization (ASO), a strategy similar to SEO but specifically applied to the app pages in app stores, has become a handy... Read More
The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (new ideas and technologies). Design teams that account for both usability and how people adopt innovation stand a much greater chance of having users accept and use their products.
The... Read More
As members of design teams, we want as many people as possible to use what we create. This is true whether we are designing a specialized medical device for a specific type of surgery or something more mainstream, like a smartphone or video game console.
We often focus on the importance of ensuring our product is usable. Less often, we discuss other factors related to people accepting and... Read More
Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond.
In this article, we’ll interpret the numbers from our “Email Marketing Trends” report to help designers like you make informed decisions about... Read More
“Know your audience” has stood as a fundamental marketing principle since long before the web. When advertising online, you need to take into account one of the most basic factors of the audience you are reaching: what devices they are using.
The most popular online advertising platform, in use by marketers of all sizes, is Google AdWords. Up until early 2013, AdWords allowed advertisers... Read More
Whether you’re in a Fortune 500 company or part a two-person team launching your first web app, email is one of the most important tools for reaching your customer base. But with the ever-growing number of emails to send, getting them all out the door can seem a little overwhelming.
By putting in place a solid email design workflow, you’ll be able to regularly ship engaging and... Read More
Selling your services as a freelancer or a small shop is tough enough as it is. Selling to a small-town business that might not even see the need for a website adds an extra level of difficulty in turning a profit.
I’ve provided web design services to small-town businesses for the past few years, having had many happy outcomes, but also a lot of negative experiences from which I’ve... Read More
