Anna PratskevichAnna Pratskevich is a marketing strategist working for SplitMetrics. She is currently stydying Entrepreneurship at Stanford GSB and lives in the Bay Area. She previously led marketing team at Sport.com and Yoga.com, where she focused on content, app store optimization, community development, and marketing analytics for award-winning health and fitness apps.
When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.
We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot... Read More
1.5 million apps in Apple’s App Store and another 1.5 million in Google’s Play store. That’s a lot of apps, and for a growing number of mobile users. An average user in the US will download only three new apps per month (at best), according to comScore’s “US Mobile App Report.”
Competition in the App Store is fierce, and if an indie app developer wants to get noticed, having an amazing... Read More
