Last year I read Jan Constantin’s post “Typographic Design Patterns and Current Practices” and straightaway wanted to do something similar with email. At the time I was studying responsive typography on the web, trying to break down the websites I liked in order to understand what made the typography work so well, then attempting to apply those findings to email design.
After seeing... Read More
Whether you’re in a Fortune 500 company or part a two-person team launching your first web app, email is one of the most important tools for reaching your customer base. But with the ever-growing number of emails to send, getting them all out the door can seem a little overwhelming.
By putting in place a solid email design workflow, you’ll be able to regularly ship engaging and... Read More
When I realized I had written what seemed to be a course (i.e. not my usual article or book), I was left with a sense of panic. There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up.
Then I remembered the autoresponders feature in my newsletter application (I use MailChimp, although every newsletter software has it).... Read More
If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?
Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to... Read More
In the 1950s, when consumer electronics such as vacuum cleaners and washing machines emerged, there was a belief that household chores would be done in a fraction of the time.
We know now it didn’t work out that way. Our definition of clean changed. Instead of wearing underwear for multiple days, we started using a fresh pair every day, and so the amount of washing required increased.... Read More
This article features email templates for communicating with clients, superiors, teammates and the like. You can easily customize them. They balance firmness and tact, professionalism and friendliness.
Please note, though, that these templates are subjective. They’ve been created to the best of my ability, with the help and input of dozens of designers and developers. Read More
If we look at email from a signal-to-noise perspective, then one-to-many emails are undeniably in the “noise” category; people are exceedingly good at ignoring them. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages.
Emails from our families, friends and coworkers, however, are “signals.” We go out of our way to read them. But those... Read More
Spam! Monty Python may love it, but the rest of us are not so convinced. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing?
Most of us have a love/hate relationship with email. Its one of those necessary evils. Nowhere is our relationship with email more confused than when it comes to spam. For a start, spam is hard to... Read More
Designing and developing emails can be challenging, especially if you start doing it after years of designing and developing websites. Unlike most Web browsers, email clients have not yet united in support of HTML email standards, resulting in poor CSS support for email.
Inconsistent support for images in email clients has thus motivated us to experiment in a code editor and to develop... Read More
