When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.
We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot... Read More
Having spent over two years making it, we just pressed the “Ship” button on the new Hawaiian Airlines website. It has been the biggest project of my career, and I’ve worked with the most talented team I’ve ever worked with.
Everything was rebuilt from the ground up: hardware, features, back-end APIs, front end, and UX and design. It was a rollercoaster ride like no other, but we have... Read More
They say a picture is worth a thousand words. But online, a picture can be worth a thousand kilobytes or more! HTTP Archive shows that images make up 64% of a web page’s total size on average. Given this, image optimization is key, especially considering that many users will abandon a request if it doesn’t load within a few seconds.
The problem with image optimization is that we want to... Read More
Did you know you have a superpower? No, I’m not talking about super-strength, sticking to walls or pushing metal claws out of your forearms (although you might have those as well, for all I know).
If you work on the web — which I assume you do if you’re reading this — your superpower is side projects. Unlike your regular job, where you have to listen to your boss or please your client, a... Read More
Since we started plodding around on this rock in space, human beings have always been dissatisfied with their environment — which is (mostly) a good thing. Otherwise we might still live in caves, fearful of the weather and worshipping the sun. It's dissatisfaction and curiosity which drive us to fix things that ain't broken.
Back in spring 2013, Smashing Magazine sported a <select>... Read More
There is no winner in the battle between iOS and Android, and we all know that. If a product succeeds on one platform, it will undoubtedly be ported to the other. Sometimes app developers don’t even bother waiting, and release apps for both platforms simultaneously. For designers this means only one thing — they will have to adapt an application’s UI and UX to another platform while ensuring a... Read More
How do you write a useful app for the Apple Watch? In what ways does it differ from coding for iOS? And what if you don't have a Watch on hand to test with? Before the launch of the Apple Watch, our iOS team at myMail (one of the popular alternative email apps for iOS) worked tirelessly with a simulator to create a new Apple Watch app.
We wanted the first buyers of the Apple Watch to have... Read More
In UX design, few things are more intricate than time and personal time management — only a good arsenal of mobile design patterns and information architecture principles can save you. This is the story of redesigning the UX for a popular calenda tool on Android: Business Calendar. We’ll cover designing systems, interaction design problems, scaling across screens and platforms, research, and... Read More
In the first part of the case study about Mail.Ru Group product design unification, I described our first approach — a mobile web framework. Aside from creating a unified visual style and interaction principles for a dozen services, we've also transformed our design process from the classic "prototype → design mock-up → HTML → implementation" approach for every screen, to a modern and more... Read More
