I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading.
They would fight to get their good ideas out the door but end up on defence all the time when their clients came back... Read More
There are reasons you’re still saying the same thing after all these years — still talking about how it always seems like design gets tacked on to the end of the process. You should be at the concept meeting, you say, where you can make a real difference.
I’ve been hearing it for 15 years. I once had a job where I got to say it myself a few times. I got tired of that pretty quickly. I... Read More
Let’s say you run a UX team. Better yet, let’s say you don’t. Let’s say you just want to do great work. You’re a consultant. You’re a newbie. You’re an intern. Your position is irrelevant. So is your title. What’s important here is that you want great UX to happen. You want it consistently. You want it now. You want it all the time.
No matter your status or situation, whether director or... Read More
