Nathan Ford Nathan Ford is a Texas-born designer/developer happily working at Mark Boulton Design in Penarth, Wales. His free time is consumed creating things – some you may have used before, including tools like Fount, MIN, and Unify. You can read more of his work at Art=Work.
Any application of typography can be divided into two arenas: micro and macro. Understanding the difference between the two is especially useful when crafting a reading experience, because it allows the designer to know when to focus on legibility and when to focus on readability.
This article focuses mostly on a few simple macrotypographic techniques—with a dash of micro—and on how to... Read More
Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just... Read More
