Michelle Chu Michelle Chu is a product and design manager at Alpha UX, a real-time user feedback platform for product teams. Previously, Michelle was the Director of Program Management at Sideways, a digital creative agency, where she ran design and development for American Express and Sony products. In addition to having a strong background in visual design and UX, Michelle is an avid karaoke enthusiast, and co-organizes the Tech Karaoke Meetup in New York City.
Product teams in startups and mid-sized and large companies are all implementing
usability testing and prototyping as a way to de-risk product development. As the focus shifts from engineering to prototyping, it is becoming increasingly important for anyone who creates prototypes to understand the differences between a prototype and a product build.
By optimizing the prototyping... Read More
