Lyndon Cerejo Lyndon Cerejo is a certified user experience strategist in Capgemini’s Rapid Design & Visualization practice, with a successful track record with clients including Allstate, American Express, Coca-Cola, General Motors, Merrill Lynch, and Wal-Mart. His key areas of expertise are user experience analysis, information architecture, rapid prototyping, usability testing, online strategy & marketing. He is the co-author of marketing.com - a book about marketing adaptations on the Internet.
There are over two million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take time and hard work to launch and persistence to maintain, grow and avoid the app graveyard. While we typically hear about overnight success stories, this article explores the more typical... Read More
Noah was concerned. He was the "UX guy" for the corporate office of a regional Quick Service Restaurant (a fast food chain) that was in the process of creating a mobile app to allow patrons to customize their meals, place orders and earn rewards.
Note: This is an experiment in a slightly different format for Smashing Magazine – using a storytelling approach to convey the same lessons... Read More
Today’s mobile users have increasing expectations, they are intolerant of faults in their mobile experiences, and they complain about bad mobile experiences on social media and through word of mouth. How do you make sure that your mobile experience meets or exceeds users’ expectations?
One quick way to identify potential problems is to conduct a user experience diagnostic, by having a... Read More
