Lauren Ventura Lauren Ventura has been researching persuasion, reasoning and its effects on users, customers and everyone else since her graduate school days. Way back then, in her Rhetoric program, she learned the basics—Socrates, Plato and Aristotle—and the not-so-basics—the Toulmin Model. She’s found that there’s not much difference between user experience and those old Greeks—it’s all about convincing the right people with the right strategies in the right place. Follow her on Twitter @DoItWriteNow.
Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. For a designer or business owner or marketer, knowing who or what to listen to can be... Read More
