Kerry Crawford Kerry Crawford works at Simple Focus in Memphis, Tenn., where she’s the lone content strategtist in a room full of amazing designers and developers. In addition to content strategy, her work includes information architecture, user research and content creation. After work, she teaches digital content creation at the University of Memphis and skates for Memphis Roller Derby. Her personal motto is “Just because you can, it doesn’t mean you should.”
You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device, desktop, mobile or something else entirely.
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