Julia Rozwens Julia is a marketing expert and geek with a soft spot for new technologies and a law degree that remains utterly unused in every way. She currently works as marketing manager for UsabilityTools. She has extensive experience in B2B marketing including UI/UX, CRO as well as data analysis, and loves watching Game Of Thrones or playing Hearthstone.
A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and in line with the user’s cultural context?
From a commercial point of view, when you decide to create and maintain a... Read More
