John Casey A former public and media relations executive for Toys “R” Us, Sears and Kmart, is currently director of a PR/social media agency in New York called Fresh Fluff.
Every app tells a story. Apps like Pandora tell the story of music; apps like Tip N Split tell a story of a calculator; and apps like Temperature tell the story of weather. Then we have storybook apps like Alice for the iPad, which literally tell stories!
The story of the cluttered app market is well known! Biz Report recently reported that the number of app downloads is estimated to... Read More
You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry Birds? Its title and screenshot alone were enough to catapult it to number one in... Read More
