Ian Lurie Ian Lurie is an internet marketer and President of Portent, the agency he founded in 1995. He writes about marketing, communications and search on his blog, Conversation Marketing.
Nothing ruins a great website UI like people using it. At least, it often feels that way. You put in days or weeks building the interface, only to find that a vast majority of visitors abandon it partway through the process that it supports. Most of the time, visitors leave because they’ve hit a roadblock: a problem that lets them go no further. They typed their credit card number wrong or... Read More
