When technical performance optimizations reach certain limits, psychology and perception management might help us to push the limits further. Waiting can consist of active and passive phases; for the user to perceive a wait as a shorter one, we increase the active phase and reduce the passive phase of the wait. But what do we do when the event is a purely passive wait, with no active phase at... Read More
Time can be analyzed from two different points: objective and psychological. When we talk about time that can be measured with a stopwatch, we’re talking about objective time, or clock time. Objective time, though, is usually different from how users perceive time while waiting for or interacting with a website or app.
When we talk about the user’s perception of time, we mean... Read More
Those of us who consider ourselves developers, including me, are very task-oriented. We like to be guided towards optimal results, and we find ourselves uncomfortable when there is no clear path to follow. That is why we all want to know how to do things; we like step-by-step tutorials and how-tos. However, such guidelines are based on certain theories, deep knowledge and experience.
For... Read More
