David Travis DDavid Travis is a user experience consultant and trainer at Userfocus. He has a BSc and a PhD in psychology and he is a Chartered Psychologist.
How do you make decisions? If you're like most people, you'll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, but this rarely happens to you. You've just experienced the fundamental attribution error — the tendency... Read More
