Allie Gray Freeland Allie Gray Freeland is the PR Director at iAcquire, a global leader in digital brand strategy and marketing services engagement for SEO, reputation management, content marketing, digital public relations, and social media marketing.
Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example.
My first job as a Web content writer involved creating a campaign that... Read More
