The Smashing Editorial

About The Author

The Smashing Editorial The Smashing team loves high-quality content and cares about the little details. Through our online articles, Smashing Books, eBooks as well as Smashing Conferences, we are committed to stimulating creativity and strengthening the web design community’s creative forces.

New Smashing eBook: How to Create Selling E-Commerce Websites

Designing and developing an e-commerce website takes a lot of brain power, knowledge and research before starting. Not only do you have to please your client with a beautiful layout and thoughtful structure, but you have to make your client’s customers easily understand what it’s all about; that is, you have to deliver a great user experience and high conversion rates. What that in mind, our...

Designing and developing an e-commerce website takes a lot of brain power, knowledge and research before starting. Not only do you have to please your client with a beautiful layout and thoughtful structure, but you have to make your client’s customers easily understand what it’s all about; that is, you have to deliver a great user experience and high conversion rates. What that in mind, our brand new Smashing eBook is all about “How to Create Selling E-Commerce Websites.”

Screenshot Buy Smashing eBook Now!
This eBook walks you through the process of preparing your e-commerce project, showing you what it takes to present merchandise beautifully and convincingly, and how to run valid and effective A/B and multivariate testing of various designs.

The eBook is a selection of the best articles on Smashing Magazine from 2009 and 2010 that deal with creating e-commerce websites. They have been carefully edited and prepared in PDF format and in ePUB and Mobipocket versions for compatible eBook readers, such as the Apple iPad and Amazon Kindle. Some screenshots and links were removed in order to make the book easier to read and print.

We have put this book together to give you all the information you need to create a successful e-commerce website in one fell swoop. Enjoy, and good luck with your work!

  • Download a free PDF sample (3.0 MB),
  • Download a free ePUB sample (ZIP, 1.6 MB),
  • Download a free Mobipocket sample (ZIP, 2.2 MB),
  • Buy the eBook (PDF, ePUB, Mobipocket) for only $9.90!

Table of Contents

At over 260 pages, this eBook consists of articles about the following:
  • Getting Started With E-Commerce,
  • 5 Universal Principles for Successful E-Commerce Websites,
  • 12 Tips for Designing an Excellent Check-Out Process,
  • How to Engage Customers on Your E-Commerce Website,
  • Principles of Effective Search in E-Commerce Design,
  • 15 Common Mistakes in E-Commerce Design,
  • E-Commerce: Fundamentals of a Successful Redesign,
  • Improve Your E-Commerce Design With Brilliant Product Photos,
  • How to Use Photos to Sell More Online,
  • Design to Sell: 8 Useful Tips to Help Your Website Convert,
  • 7 More Useful Tips to Help Your Website Convert,
  • Optimizing Conversion Rates: Less Effort, More Customers,
  • Optimizing Conversion Rates: It’s All About Usability,
  • Use Conversions to Generate More Conversions,
  • The Ultimate Guide to A/B Testing,
  • Multivariate Testing: 5 Simple Steps to Increase Conversion Rates.
The authors are Rachel Andrew, Cameron Chapman, James Chudley, Paras Chopra, Peter Crawfurd, Dmitry Fadeyev, Jeffrey Olson, András Rung and Frank Puscher.
Buy Smashing eBook Now!

The Smashing eBook Bundle

You can buy the complete Smashing eBook Series as one bundle for just $39.90! All Smashing eBooks are available in PDF, ePUB and Mobipocket formats:
  • Smashing eBook #1: Professional Web Design,
  • Smashing eBook #2: Successful Freelancing for Web Designers,
  • Smashing eBook #3: Mastering Photoshop for Web Design,
  • Smashing eBook #4: Mobile Design for iPhone and iPad,
  • Smashing eBook #5: How to Create Selling E-Commerce Websites.

Advantages Of Smashing eBooks

Now, why should readers buy a Smashing eBook? Good question. Although much of the content is available online for free, an eBook feels a bit more permanent, secure and reliable and is often much better optimized for reading than Web pages. In fact, eBooks present many more advantages over the Web, including these:
  • Portability You can carry all your books with you in a notebook, smartphone or eBook reader without worrying about weight. Also, being compact, they are much more convenient for reading offline or on smartphones. All Smashing eBooks are available in PDF, ePUB or Mobipocket.
  • Search functionality With built-in search functionality, you can easily search for keywords and even passages of text in a book.
  • Bookmarks, highlights and notes Advanced eBook readers automatically remember where you’ve stopped reading each time you close a book. They also allow you to bookmark pages, highlight favorite passages and write notes.
  • Built-in dictionaries Advanced eBook readers provide built-in dictionaries. For example, if you are reading an English-language book but are not a native speaker, the built-in dictionary can help you understand the content.
  • Text-to-speech The latest eBook readers provide built-in text-to-speech functionality, which is especially useful on mobile devices with small screens. Text-to-speech also allows you to rest your eyes after a long day in front of the computer.
  • No advertising Unlike the articles published on Smashing Magazine, Smashing eBooks do not contain any advertising.
  • No DRM Smashing eBooks are not protected by DRM. That makes it easy for you to read the content on any eBook reader. Please respect our work and the hard efforts of our writers. If you have received a Smashing eBook from a source other than the Smashing Shop, please support us by purchasing your copy in our online shop. Thank you.
(al)


More Articles on

Smashing Book 2 Is Coming: Add Your Name To The Book!

by The Smashing Editorial

We've got some exciting news: the printed Smashing Book 2 is coming. We will launch pre-orders in January 2011 and will start shipping the book in February 2011. We are just putting the final touches on the brand new book, and we are confident that it will be a valuable, timeless and affordable book for you, our dear readers, and all designers and developers worldwide. After much difficulty...

Read more

New Smashing eBook: Mobile Design For iPhone And iPad [PDF, ePUB, Mobi]

by The Smashing Editorial

Web designers know that their industry tends to change very quickly. Continuous adaptation and development of skills are necessary in order to always stay up to date. Over the past few years, mobile web usage has increased to a point where web designers can no longer afford to ignore it. As a result, web designers have a growing need to be educated in this area and to be ready to design...

Read more

The Beauty Of Public Signage: Photo Contest Results

by Vitaly Friedman

In August we announced the World Of Signage Photo Contest, in which we encouraged designers, artists and photographers to go out with their cameras, shoot attractive typography and public signage and send us the results. The more obvious subjects we received were street signs, building facades, highway markers and road signs, as well as wayfinding graphics (i.e. directional signage) in public...

Read more